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Why is Content Marketing So Important For Small Businesses?

Why is Content Marketing So Important For Small Businesses?

“Content is King” - Bill Gates As a small business owner, it makes sense that you want to achieve growth while spending as little as possible, right? Now, before you start rolling your eyes and thinking ‘yeah, but that’s too good to be true’, just take a second, and...

The Important Role of Brand Strategy in Business Growth

The Important Role of Brand Strategy in Business Growth

Tell me, what comes to mind when you think of some of the biggest brands in the world? What do you envision in your mind's eye when you think of Coca Cola? Apple? RayBan? I’m going to hedge a bet and say that you didn’t just picture the product alone. After all, Coca...

Keyword Research: What Is It and How Can I Do It?

Keyword Research: What Is It and How Can I Do It?

Now that you’ve learnt what SEO is and how to get your website showing up in search engine results, it’s time to learn about how you can strategically use keywords to target the content on your website in a way that satisfies both computers and humans alike.  The...

What is SEO and Why Is It Important?

What is SEO and Why Is It Important?

Over the past couple of months, I’ve noticed that SEO as a topic of discussion with fellow business owners has become more and more prevalent. What’s been interesting in these conversations, is how obvious a gap there seems to be when it comes to SEO knowledge. With...

How to Humanise Your Brand to Build Trust

How to Humanise Your Brand to Build Trust

When you think about the brands you interact the most with, what brands spring to mind? Personally, the forerunners for me include the likes of Uber, AirBnB and Red Bull to name a few. Now think about what these brands (and any other brands that collectively, we...

5 Reasons Why Your Business Needs a Business Blog

5 Reasons Why Your Business Needs a Business Blog

If we’ve learnt anything over the past couple of months, with regards to running a business, I’d say that having a strong online presence has got to be up there. As doors all over the world started closing as the spread of covid-19 worsened, people around the globe...

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