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If we’ve learnt anything over the past couple of months, with regards to running a business, I’d say that having a strong online presence has got to be up there. As doors all over the world started closing as the spread of covid-19 worsened, people around the globe turned to the content they could find online for everything – from groceries, to entertainment, services and everything in between. For some, this was no big deal, but unfortunately for many, this was also a steep learning curve. For those without it, the lessons surrounding just how detrimental having a strong online presence for your business is was a hard pill to swallow.

However, that’s not to say that if your business was/is without that online presence that it’s all doom and gloom. In fact, the situation we find ourselves in at present, presents quite the opposite. We’re in a really unique situation right now, where rebuilding and growing on what we already have, or are determined to cultivate is very possible.

Of course, it goes without saying, when putting plans for marketing efforts together, you want to try to make the most of what’s available to you for free or at minimal cost. However, without the right knowledge to back you up, knowing where to start can be very confusing and may leave you sweeping those ideas under the carpet, and filing them into the ‘too difficult’ basket, to come back to at a later date. 

Well, thankfully for you, I’ve put this handy little blog together to help you get started on shaping your business’ online presence, starting with blogging; or more specifically, owning a business blog and why your business needs one.

When combined with other content marketing mediums (like social media), blogging is a really powerful way to promote your business online. In fact, a recent survey by Hubspot found that businesses that prioritize their marketing efforts (with an emphasis on blogging) are 13x more likely to see a positive ROI.

Bearing this information in mind, the running of a business blog seems to be a bit of a no-brainer, however, there are still many small business owners that are hesitant to make the leap and start a business blog. Which means missing out on big opportunities.

Before I get into the crux of this post, I want to clear any questions you may have, such as ‘what exactly is a blog?’ and ‘what does blogging even mean’? You’re not alone in being unsure; in fact, a recent survey by Lyfe Marketing found that 43% of business owners say they don’t know what blogging is or they don’t actively blog for their business.

So, what’s the difference?

To put it simply, a blog is where you house your blog posts on your website. A blog post is a written piece of information (this could be a compilation of your thoughts, facts and opinions that relate to your business, industry and/or audience) that lives online and can be accessed by anyone who visits your website.

There are many benefits that come with having and maintaining a blog for your business too – and the benefits are across the board (not just limited to the big corporations). Utilising a good blog strategy positively impacts businesses of all sizes. Here, I’ve listed the top 5 benefits that come with maintaining a blog for your business.

It helps to build trust and establishes yourself as an industry leader

The best blogs answer the question that your audience has.

Creating content that is helpful for your target audience will establish you as an authority in their eyes. Over time, writing regular, helpful blogs will make you a ‘go to’ source for your audience. 

Just like you’ve got to crawl before you can walk, you need to build trust with your audience before trying to sell your products and services.

Boost your SEO and get more website traffic

Want to see your blog posts at the top of search engine results? Creating fresh, relevant content for a business blog is a great and inexpensive way to attract more customers.

Outside from ranking, SEO is a long-term strategy to ensure that your business is visible in search engine results above your competitors. One such way to do this is to write blog posts around the keywords that your customers are searching. When search engines run their algorithm crawls, they’ll find your content filled with keywords and due to its relevance, they determine to rank your business higher on search results.

Of course, ranking higher means more visitors to your blog, which in turn means more visitors to your website (a blog should act as a secondary location, giving you a new way to target new visitors and move traffic through the funnel, using links to your products and services in your article).

Build Email Lists

You can utilise your blog as a way to collect the email addresses of interested visitors to your site by asking them to subscribe to your blog posts. Add these users to your marketing funnel and send them communications and promotions about your business!

Builds brand awareness and increases your visibility

Having a blog that you regularly update for your business is a great tool for creating brand awareness about your business without having to spend resources on promoting it. 

If you create content for your blog that has value for its readers, search engines will pick it up. Therefore, a good strategy to implement here is to house information about your latest products and offerings on your blog. Not only will users get the information they were looking for, but they will also learn about your business in general too.

Feedback!

A blog is a great place to gather feedback from your customers, as they can leave comments on your blog posts. This also makes your blog a great social listening tool, where customers can give you product ideas, let you know what they want when it comes to a particular service, as well as customer experience and so much more; making this an invaluable tool!

If you’d like help with putting your own business blog together, check out our services page for more information or get in touch today!